:root{
  --bg:#F2EEE4;
  --bg-alt:#E7E0CF;
  --bg-panel:#FBF9F3;
  --text:#15171A;
  --text-muted:#5B594E;
  --accent:#22342A;
  --accent-strong:#1A281F;
  --accent-ink:#F2EEE4;
  --accent-2:#A5804A;
  --line:#CBC1A6;
  --bg-inverse:#15171A;
  --text-inverse:#F0EBDD;
  --text-inverse-muted:#A39C87;
  --line-inverse:#3B3C34;
  --focus:#A5804A;
  --font-display:'Frank Ruhl Libre', Georgia, 'Times New Roman', serif;
  --font-body:'IBM Plex Sans', -apple-system, 'Segoe UI', Roboto, sans-serif;
  --font-mono:'IBM Plex Mono', 'SFMono-Regular', Consolas, monospace;
  --maxw:1120px;
  color-scheme: light;
}
@media (prefers-color-scheme: dark){
  :root{
    --bg:#15171A;
    --bg-alt:#1B1D1D;
    --bg-panel:#1B1D1D;
    --text:#EFEAD9;
    --text-muted:#A39C87;
    --accent:#7CA88C;
    --accent-strong:#8FBB9E;
    --accent-ink:#12160F;
    --accent-2:#C9A05E;
    --line:#33352E;
    --bg-inverse:#F2EEE4;
    --text-inverse:#15171A;
    --text-inverse-muted:#5B594E;
    --line-inverse:#CBC1A6;
    color-scheme: dark;
  }
}
*{box-sizing:border-box;}
html,body{margin:0;padding:0;}
html{scroll-behavior:smooth;}
@media (prefers-reduced-motion: reduce){ html{scroll-behavior:auto;} *{animation-duration:0.01ms !important; animation-iteration-count:1 !important; transition-duration:0.01ms !important;} }
body{
  background:var(--bg);
  color:var(--text);
  font-family:var(--font-body);
  font-size:16px;
  line-height:1.6;
  padding-inline:20px;
  -webkit-font-smoothing:antialiased;
}
.wrap{max-width:var(--maxw);margin-inline:auto;}
h1,h2,h3{font-family:var(--font-display);font-weight:500;text-wrap:balance;margin:0;}
p{margin:0;}
a{color:inherit;}
img,svg{max-width:100%;}
ul{margin:0;padding:0;list-style:none;}
button,input,select,textarea{font-family:var(--font-body);font-size:16px;color:inherit;}
:focus-visible{outline:2px solid var(--focus);outline-offset:3px;}

.eyebrow{font-family:var(--font-mono);font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--accent-2);}
.visually-hidden{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;}
.skip-link{position:absolute;left:12px;top:-60px;background:var(--accent);color:var(--accent-ink);padding:10px 16px;border-radius:2px;z-index:200;transition:top .15s ease;font-family:var(--font-mono);font-size:12px;}
.skip-link:focus{top:12px;}

/* header */
header.site{
  position:sticky;top:env(safe-area-inset-top,0px);z-index:100;
  background:color-mix(in srgb, var(--bg) 92%, transparent);
  backdrop-filter:blur(6px);
  border-bottom:1px solid transparent;
  transition:border-color .2s ease;
}
header.site.scrolled{border-bottom-color:var(--line);}
.nav-row{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:16px;}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;}
.brand svg{width:26px;height:26px;flex:none;}
.brand span{font-family:var(--font-mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;}
.nav-ctas{display:flex;align-items:center;gap:18px;}
.nav-link{font-family:var(--font-mono);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;text-decoration:none;color:var(--text-muted);}
.nav-link:hover{color:var(--accent-2);}
.nav-link.active{color:var(--text);}
.nav-btns{display:flex;gap:10px;}

.btn{
  font-family:var(--font-mono);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;
  padding:12px 20px;border-radius:2px;text-decoration:none;display:inline-flex;align-items:center;justify-content:center;
  border:1px solid transparent;cursor:pointer;transition:background-color .15s ease, color .15s ease, border-color .15s ease;
  line-height:1;white-space:nowrap;
}
.btn.primary{background:var(--accent);color:var(--accent-ink);}
.btn.primary:hover{background:var(--accent-strong);}
.btn.ghost{border-color:var(--line);color:var(--text);}
.btn.ghost:hover{border-color:var(--accent-2);color:var(--accent-2);}
.btn.on-dark{border-color:var(--line-inverse);color:var(--text-inverse);}
.btn.on-dark:hover{border-color:var(--accent-2);color:var(--accent-2);}
.btn.small{padding:9px 16px;font-size:10.5px;}

section{padding-block:clamp(56px,9vw,104px);}
.rule-top{border-top:1px solid var(--line);}
.section-head{margin-bottom:clamp(28px,5vw,44px);max-width:64ch;}
.section-head h2{font-size:clamp(26px,3.6vw,38px);font-weight:500;margin-top:10px;}
.lede{font-size:16.5px;color:var(--text-muted);max-width:60ch;margin-top:14px;}

/* hero */
.hero{padding-block:clamp(48px,8vw,84px) clamp(56px,9vw,96px);}
.hero-grid{display:grid;grid-template-columns:1.35fr .65fr;gap:clamp(32px,5vw,64px);align-items:center;}
.hero-copy{max-width:60ch;display:flex;flex-direction:column;gap:20px;}
.hero h1{font-size:clamp(34px,5.4vw,58px);font-weight:400;letter-spacing:-.01em;max-width:14ch;}
.hero .lede{font-size:17.5px;max-width:52ch;}
.hero-ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:8px;}
.hero-panel{border:1px solid var(--line);background:var(--bg-panel);padding:clamp(24px,3vw,36px);display:flex;flex-direction:column;gap:26px;}
.hero-panel-mark{width:52px;height:52px;}
.hero-panel-list{display:flex;flex-direction:column;border-top:1px solid var(--line);}
.hero-panel-list li{padding:13px 0;border-bottom:1px solid var(--line);font-family:var(--font-mono);font-size:12.5px;display:flex;justify-content:space-between;gap:14px;color:var(--text);}
.hero-panel-list li span{color:var(--text-muted);text-transform:uppercase;letter-spacing:.06em;font-size:10.5px;}

/* process */
.process{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin-top:8px;}
.process .step{background:var(--bg-panel);padding:26px 22px;display:flex;flex-direction:column;gap:10px;}
.process .step .no{font-family:var(--font-mono);font-size:11px;color:var(--accent-2);}
.process .step .name{font-family:var(--font-mono);font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;}
.process .step .desc{font-size:13.5px;color:var(--text-muted);line-height:1.55;}

/* two column content */
.split-content{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:start;}
.tag-list{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px;}
.tag-list li{font-family:var(--font-mono);font-size:11.5px;letter-spacing:.03em;padding:8px 14px;border:1px solid var(--line);border-radius:2px;color:var(--text-muted);}
.criteria-list{display:flex;flex-direction:column;gap:0;margin-top:22px;border-top:1px solid var(--line);}
.criteria-list li{padding:14px 0;border-bottom:1px solid var(--line);font-size:14.5px;display:flex;gap:12px;align-items:baseline;}
.criteria-list li::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent-2);flex:none;}
.aside-card{background:var(--bg-panel);border:1px solid var(--line);padding:28px;}
.aside-card .stat-label{font-family:var(--font-mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--text-muted);}
.aside-card p{margin-top:12px;font-size:14px;color:var(--text-muted);line-height:1.6;}
.aside-card .cta{margin-top:20px;}

/* approach */
.approach{background:var(--bg-inverse);color:var(--text-inverse);}
.approach .statement{font-family:var(--font-display);font-weight:300;font-size:clamp(28px,4.6vw,46px);max-width:20ch;}
.approach .lede{color:var(--text-inverse-muted);margin-top:20px;max-width:58ch;}
.approach .close{font-family:var(--font-mono);font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--accent-2);margin-top:28px;}

/* founder */
.founder-grid{display:grid;grid-template-columns:auto 1fr;gap:clamp(28px,5vw,56px);align-items:start;}
.founder-mark{width:64px;height:64px;flex:none;}
.founder-grid .role{font-family:var(--font-mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--accent-2);}
.founder-grid h3{font-size:clamp(22px,3vw,30px);font-weight:500;margin-top:8px;}
.founder-grid p{margin-top:16px;max-width:62ch;color:var(--text-muted);font-size:15px;line-height:1.65;}
.founder-grid .more{display:inline-flex;align-items:center;gap:6px;margin-top:18px;font-family:var(--font-mono);font-size:12px;letter-spacing:.05em;text-decoration:none;border-bottom:1px solid var(--accent-2);padding-bottom:2px;color:var(--text);}

/* faq */
.faq-list{margin-top:28px;max-width:76ch;border-top:1px solid var(--line);}
.faq-item{border-bottom:1px solid var(--line);padding:18px 0;}
.faq-item summary{cursor:pointer;list-style:none;font-family:var(--font-body);font-weight:500;font-size:15.5px;color:var(--text);display:flex;justify-content:space-between;align-items:center;gap:16px;}
.faq-item summary::-webkit-details-marker{display:none;}
.faq-item summary::after{content:'+';font-family:var(--font-mono);font-size:18px;color:var(--accent-2);flex:none;}
.faq-item[open] summary::after{content:'\2212';}
.faq-item p{margin-top:12px;color:var(--text-muted);font-size:14.5px;line-height:1.65;max-width:70ch;}
.faq-item p a{color:var(--accent-2);}

/* two sided teaser */
.teaser{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line);}
.teaser .side{padding:clamp(32px,5vw,52px);display:flex;flex-direction:column;gap:14px;}
.teaser .side.a{background:var(--bg-inverse);color:var(--text-inverse);}
.teaser .side.b{background:var(--bg-panel);}
.teaser h3{font-size:clamp(22px,3vw,28px);font-weight:500;}
.teaser p{font-size:14.5px;max-width:40ch;}
.teaser .side.a p{color:var(--text-inverse-muted);}
.teaser .side.b p{color:var(--text-muted);}
.teaser .btn{margin-top:6px;align-self:flex-start;}

/* forms */
.forms{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line);margin-top:0;}
.form-panel{background:var(--bg-panel);padding:clamp(28px,4vw,44px);scroll-margin-top:100px;}
.form-panel h3{font-size:20px;font-weight:500;}
.form-panel .sub{font-size:13px;color:var(--text-muted);margin-top:8px;}
.field{margin-top:18px;display:flex;flex-direction:column;gap:6px;}
.field label{font-family:var(--font-mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--text-muted);}
.field .req{color:var(--accent-2);}
.field input[type=text],.field input[type=email],.field input[type=tel],.field input[type=url],.field select,.field textarea,.field input[type=file]{
  background:var(--bg);border:1px solid var(--line);border-radius:2px;padding:11px 12px;color:var(--text);width:100%;
}
.field textarea{resize:vertical;min-height:90px;}
.checkbox-grid{display:grid;grid-template-columns:1fr 1fr;gap:8px 14px;margin-top:4px;}
.checkbox-grid label{display:flex;align-items:center;gap:8px;font-family:var(--font-body);font-size:13.5px;text-transform:none;letter-spacing:0;color:var(--text);}
.checkbox-grid input{accent-color:var(--accent);width:16px;height:16px;flex:none;}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:14px;}
.hp-field{position:absolute;left:-9999px;top:-9999px;}
.form-note{font-size:11.5px;color:var(--text-muted);margin-top:18px;line-height:1.5;}
.form-submit{margin-top:20px;width:100%;}
.form-msg{margin-top:16px;padding:12px 14px;border-radius:2px;font-size:13.5px;display:none;}
.form-msg.success{display:block;background:var(--accent);color:var(--accent-ink);}
.form-msg.error{display:block;background:#7A2E22;color:#F2EEE4;}

/* footer */
footer.site{background:var(--bg-inverse);color:var(--text-inverse);}
.footer-top{display:flex;justify-content:space-between;gap:32px;flex-wrap:wrap;padding-block:clamp(40px,6vw,64px) 32px;}
.footer-brand{display:flex;align-items:center;gap:10px;}
.footer-brand svg{width:24px;height:24px;}
.footer-brand span{font-family:var(--font-mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;}
.footer-tag{color:var(--text-inverse-muted);font-size:13.5px;margin-top:10px;max-width:34ch;}
.footer-nav{display:flex;gap:22px;flex-wrap:wrap;}
.footer-nav a{font-family:var(--font-mono);font-size:12px;letter-spacing:.05em;text-decoration:none;color:var(--text-inverse-muted);}
.footer-nav a:hover{color:var(--accent-2);}
.footer-legal{border-top:1px solid var(--line-inverse);padding-block:24px 40px;display:flex;flex-direction:column;gap:16px;}
.footer-legal p{font-size:12px;line-height:1.7;color:var(--text-inverse-muted);max-width:78ch;}
.footer-copy{font-family:var(--font-mono);font-size:11px;color:var(--text-inverse-muted);}

/* insights hub */
.hub-intro{max-width:70ch;}
.hub-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin-top:clamp(28px,5vw,44px);}
.hub-card{background:var(--bg-panel);padding:clamp(26px,3vw,34px);display:flex;flex-direction:column;gap:14px;text-decoration:none;color:var(--text);transition:background-color .15s ease;}
.hub-card:hover{background:var(--bg-alt);}
.hub-card .eyebrow{font-size:10.5px;}
.hub-card h3{font-size:19px;font-weight:500;margin-top:2px;line-height:1.3;}
.hub-card p{font-size:13.5px;color:var(--text-muted);line-height:1.6;}
.hub-card .read-more{margin-top:auto;font-family:var(--font-mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--accent-2);}

/* article */
.article-header{padding-block:clamp(40px,7vw,72px) clamp(24px,4vw,40px);}
.article-header .back{font-family:var(--font-mono);font-size:11.5px;letter-spacing:.06em;text-transform:uppercase;text-decoration:none;color:var(--text-muted);}
.article-header .back:hover{color:var(--accent-2);}
.article-header h1{margin-top:18px;font-size:clamp(30px,4.6vw,48px);font-weight:400;max-width:20ch;}
.article-meta{margin-top:18px;font-family:var(--font-mono);font-size:11.5px;letter-spacing:.05em;text-transform:uppercase;color:var(--text-muted);display:flex;gap:14px;flex-wrap:wrap;}
.article-body{max-width:72ch;padding-block:0 clamp(48px,7vw,80px);display:flex;flex-direction:column;gap:22px;}
.article-body p{font-size:16px;line-height:1.75;color:var(--text);}
.article-body h2{font-size:clamp(21px,2.8vw,27px);font-weight:500;margin-top:14px;}
.article-body h3{font-size:18px;font-weight:500;margin-top:4px;}
.article-body ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px;}
.article-body ul li{font-size:15.5px;line-height:1.65;color:var(--text);padding-left:20px;position:relative;}
.article-body ul li::before{content:"";position:absolute;left:0;top:9px;width:6px;height:6px;border-radius:50%;background:var(--accent-2);}
.article-body a{color:var(--accent-2);text-decoration:underline;text-underline-offset:2px;}
.article-body blockquote{border-left:2px solid var(--accent-2);padding-left:20px;font-family:var(--font-display);font-size:19px;font-weight:400;color:var(--text);max-width:56ch;}
.article-body .source-note{font-size:12.5px;color:var(--text-muted);border-top:1px solid var(--line);padding-top:16px;margin-top:8px;}
.article-cta{background:var(--bg-panel);border:1px solid var(--line);padding:clamp(26px,4vw,40px);display:flex;flex-wrap:wrap;gap:20px;align-items:center;justify-content:space-between;}
.article-cta p{font-family:var(--font-display);font-size:19px;max-width:36ch;}
.article-cta .btns{display:flex;gap:10px;flex-wrap:wrap;}

@media (max-width:860px){
  .split-content{grid-template-columns:1fr;gap:32px;}
  .process{grid-template-columns:1fr 1fr;}
  .founder-grid{grid-template-columns:1fr;}
  .teaser{grid-template-columns:1fr;}
  .forms{grid-template-columns:1fr;}
  .field-row{grid-template-columns:1fr;}
  .checkbox-grid{grid-template-columns:1fr;}
  .hero-grid{grid-template-columns:1fr;}
  .hero-panel{max-width:420px;}
  .hub-grid{grid-template-columns:1fr;}
}
@media (max-width:520px){
  .nav-row{flex-wrap:wrap;}
  .nav-ctas{width:100%;justify-content:flex-start;}
}

/* cookie banner */
#cookie-banner{position:fixed;left:0;right:0;bottom:0;z-index:300;background:var(--bg-panel);border-top:1px solid var(--line);padding:18px clamp(16px,4vw,32px);display:flex;flex-wrap:wrap;gap:16px 24px;align-items:center;justify-content:space-between;box-shadow:0 -4px 24px rgba(0,0,0,.08);}
#cookie-banner[hidden]{display:none;}
#cookie-banner p{margin:0;font-size:13.5px;line-height:1.5;color:var(--text);max-width:64ch;}
#cookie-banner a{color:var(--accent-2);text-decoration:underline;}
#cookie-banner .cookie-actions{display:flex;gap:10px;flex-wrap:wrap;flex:none;}
#cookie-banner button{font-family:var(--font-mono);font-size:12px;letter-spacing:.04em;text-transform:uppercase;padding:10px 18px;border-radius:2px;cursor:pointer;border:1px solid var(--line);background:transparent;color:var(--text);}
#cookie-banner button.accept{background:var(--accent);color:var(--accent-ink);border-color:var(--accent);}
#cookie-banner button.accept:hover{background:var(--accent-strong);border-color:var(--accent-strong);}
#cookie-banner button.reject:hover{border-color:var(--accent-2);color:var(--accent-2);}